If you’re anything like me, you’re busy juggling multiple tasks, clients, and even shows. Finding the time to repurpose and reshare your content is a daily struggle.
But, you’re in the right place. On every episode of Digital Confetti, I share new repurposing strategies so you can easily share your content all over the internet.
In today’s episode, I’m joined by the wonderful and talented Kelly Nobel Mirabella. She is an internal speaker and one of the most sought-after messenger marketing educators, with over 11 years of digital marketing experience.
When she showed me the tool MissingLettr, I knew we had to talk about it on the show. It’s a tool that Kelly keeps in her toolbox, so it’s ready to use whenever she needs it.
MissingLettr is a powerful AI that allows you to repurpose and reshare your content with just a few clicks. It shines the best with resharing blog content, but it works hand-in-hand with other programs to pull images and quotes and create social content for your platforms.
“Just because your show is over doesn’t mean it’s over. You need to continually repurpose your content and reuse it so that you grow your audience.””
After creating a MissingLettr account, you first need to add your RSS feeds in the settings. Kelly mentions that the app works best with blogs because it pulls in content. While you can add your YouTube channel, it will only add the videos.
What is a MissingLettr Drip Campaign?
One unique aspect of MissingLettr is that it allows you to create multiple campaigns for your content to push out to your audience. Whether you choose to do a two-week campaign or a 12-month campaign that drips out evergreen content, you can set it up once and then not have to worry about resharing content.
You’ll see three different columns for your campaigns on your dashboard: Drafts, Active, and Completed campaigns. During an active campaign, you can click to see all posts that are happening and the performance/analytics of each post.
This is extremely important so that you know what type of content resonates with your audience. Once you know that, you can create more of that content to grow your audience.
When creating a new campaign, you add the blog from your RSS feed. Then, you can choose from multiple different lengths:
2 week blast
2 week lite
2 month blast
6 month evergreen
12 month evergreen
After selecting a campaign length, MissingLettr generates suggested hashtags, which you can edit or remove if you choose. The app then pulls media from the blog post. Again, you can upload new images and GIFs if you want. Next in your campaign are quotes pulled from your blog. If needed, you can edit, add, or remove specific quotes.
After choosing what social networks you want to push the campaign to, it’s time to “build” the campaign. Before going live, you can also review each day to see what will be posted and edit if needed. Depending on how long you want to share content, you can add a stop date to your campaign.
Additionally, there is a lot of flexibility within the MissingLettr settings. You can create themes, add your headshot, and upload your brand colors so that every post you share is branded for your business. If you manage multiple clients and want to use MissingLettr for their content, you can also create specific themes for each one in the theme library.
“When using MissingLettr to build a campaign to push content to your audience, you have full control over the content, images, and branding that is shared.”
Another feature that MissingLettr offers is curate; however, Kelly notes she primarily uses the campaigns only. Curate is similar to Tailwind for Pinterest. It is a new 2021 feature that helps content creators create evergreen content.
The idea behind the curate feature is that you can submit content for other people to use. While it is still a new feature, people are beginning to use it. It’s an easy way to share content and get other people to find and reshare your content. You can also see analytics for who shares and how many clicks the pieces of content get.
How to Use MissingLettr to Grow Your Show
MissingLettr has many features that are crucial to help grow your show. First, you can download assets from any campaign to reuse on other platforms, such as Agorapulse. You could even add the assets or analytics to your media kits when you start working with potential partners, brands, clients, or sponsors.
One of the most detailed ways to grow your show is by using the analytics dashboard.
In the dashboard, you can view many different types of analytics, including:
Total clicks
Social clicks
Audience views
Top drip campaigns
Best time of day to post
Audience demographics
How your social platforms are performing
Imagine knowing how and when people are accessing your content and using that data when you plan your content distribution strategy.
Another unique aspect of the analytics is the ability to view your affiliate dashboard. Kelly and I both work with many brand partners and many affiliates. However, the two are a bit different. Brand partners are people who pay you more. You spend more time giving them attention and creating content for them. With affiliates, you have to be really organized for someone to use your affiliate link consistently.
Here is where MissingLettr shines. They offer an affiliate dashboard to help manage your third-party links, so you don’t need to go to multiple websites to find them.
You can see the total number of clicks, signups, monthly revenue, and total revenue based on your affiliate links on the dashboard. While there is only the ability to see one at a time, you may be able to reach out and ask for a second.
From the dashboard, you can also see every referral, along with their email address. This is such a great opportunity to reach out to each person individually to see how they like what they signed up for—especially something like a course or another product you’ve created.
What Your Next Steps Should Be
With MissingLettr, it’s all about using the right tool in your toolbox for your problem. Kelly uses a combination of Descript, MissingLettr, and Agorapulse to repurpose and reshare all of her content. Take the time to learn each tool and figure out what tool works best for what you need.
You can use Kelly’s link to get 50% off the first three months of MissingLettr. She will also offer a free consultation to any brand that needs help setting up a proper affiliate program. Email her if interested. You can also find Kelly across social media at her handle @stellar247.
Finally, join The Content Marketing Power Up, Kelly and Yvi Heimann’s month-long training to help you level up your live streaming and video content. It’s not too late to join! You can rewatch past lessons, but they will be gone at the end of April and available as a course.
Are you excited to dip into MissingLettr?
Let me know in the comments if you plan to check it out.
Thank you to Restream for sponsoring Digital Confetti!
If you haven’t heard, Restream allows you to broadcast live video to 30+ social networks at the same time.
