Influencer marketing has revolutionized the digital landscape and is now integral to any brand's promotional strategy. With the power to shape consumer behavior and drive purchasing decisions, influencers have become a powerful marketing strategy. But as we all know, finding the right influencer can feel like a quest for a needle in a haystack, especially given the vast and diverse social media landscape.
Thanks to SARAL sponsoring this blog post, I'm excited to show you how to find the best influencers and streamline your influencer marketing workflow.
We will look at everything from using a simple Chrome extension to finding influencers using keywords, picking the right filters, and figuring out how to use search intent.
SARAL: A Search Engine, Not a Marketplace
Before we delve deeper into the functionalities of SARAL, it's essential to clarify what sets SARAL apart. Unlike many other platforms, SARAL is a search engine, not a marketplace. In a marketplace, influencers must register themselves to be discovered by brands.
With SARAL, influencers don't need to register themselves on the platform. Instead, they use cutting-edge technology to find influencers across social media platforms. This broadens the spectrum of influencers brands can connect with, paving the way for more diverse and dynamic collaborations.
Find Influencers Using the SARAL Chrome Extension
The easiest way to find influencers is to use the SARAL Google Chrome extension. You can discover influencers from YouTube, TikTok, and Instagram.
Here’s how you can do that:
Download and install the SARAL Chrome extension to your browser.
Use the extension to browse YouTube, TikTok, and Instagram.
The extension automatically analyzes and displays key influencer metrics like fair fees, predicted views, engagement rates, and diehard fans.
These detailed metrics provide invaluable insights to help you decide if you want to collaborate with the influencer. Once you find the influencer who matches your criteria, save them to a list. Your list will be stored in SARAL, so you can always access it.
That’s how you build your influencers list outside of SARAL’s database. The next step is to leverage SARAL’s incredible filtering systems.
Discover Influencers Using Keywords
Moving onto another exciting method of finding influencers: keyword searches.
Think of it as an advanced hashtag search that goes beyond social platforms.
Start with a Keyword: Think of relevant keywords that align with your brand. For example, if you're a parenting brand, you might want to search for "mommy bloggers."
Enter the Keyword: Use the search bar to enter your chosen keyword. This is like doing an automated hashtag search across multiple platforms.
Browse the Suggestions: After entering your keyword, you'll see a host of suggestions pop up, similar to how posts appear when you search for hashtags on Instagram.
Apply Filters: Once you've conducted your search, use the available filters to narrow down the results and find the best influencers for your brand.
How to Dive Deep with Influencer Search Using Filters
As you dive deeper into your influencer search, filters can be your best friend in refining the results. Understanding these filters and using them effectively is a game-changer.
Let's discuss the different types of filters and how they work:
💯Size of Influence: Depending on your brand's needs, you may want to collaborate with influencers of different scales. Be it nano-influencers with a tight-knit community or macro-influencers with a vast reach - the choice is yours. The filter allows you to choose or even set a custom range if needed.
🌍Location: The geographic location of an influencer or their audience can significantly impact your marketing strategy. Are you shipping to specific locations? Do you want an influencer based in a particular country or region? Or perhaps you're after an influencer whose audience is primarily in a specific location? You can tailor your search to your specific needs with this filter.
♂️ Gender: If your brand caters more to a specific gender, this filter can help you find influencers who appeal to that particular demographic.
🌟Engagement Rate: An influencer's engagement rate can be an essential indicator of their connection with their audience. Using this filter, you can specify the desired engagement rate to find influencers who truly resonate with their followers.
🎨Authenticity and Last Post: These filters help you gauge the influencer's activity and authenticity. Regular posts and genuine interaction can be a good sign of an influencer who's truly invested in their online community.
❤️🔥High-Quality Influencers: If you're new to influencer marketing or find some metrics like engagement or authenticity confusing, don't worry. Use the 'High Quality' filter.
This filter does the work for you by showing the top 10% of influencers based on your search criteria. All you have to do is select your preferred filters and then toggle the 'High Quality' option. This lists the crème de la crème influencers within your specified parameters, making your search more focused and efficient.
Using Search Intent to Find Product-Focused Influencers
One powerful tool to consider as you refine your influencer search strategy is the "My Customers Also Buy" search intent. This innovative approach opens opportunities to connect with influencers who align with your brand's customer base.
Here's how it works:
Identify Product: Begin by identifying products that your customers are already purchasing and interested in. In this case, it's yoga pants.
Input Product Name: Enter "Gymshark" in the search bar. This is the product that your customers are interested in and buy.
Apply Filter: Next, select the search intent to "My Customers Also Buy." This instructs the system to look for influencers who actively promote Gymshark.
You'll then be presented with a list of influencers known for promoting yoga pants. Given their similar product interests, these influencers are more likely to appeal to your customer base.
The beauty of this approach is that it's not limited to a single industry. It works equally well for beauty, fashion, luxury goods, and more. Interested in influencers who promote brands like Lululemon, Sephora, Tiffany's, Chanel, Gucci, or any other brand. Simply input the brand name using the "My Customers Also Buy" search intent.
Unearthing Lookalike Influencers: Expanding Your Reach
These influencers share similar traits or audiences similar to a prominent influencer your audience admires. The "My Customers Follow the Account" search intent can be a game-changer because you’re more likely to find an influencer that fits your brand’s style and budget.
Let's dive into how to use it:
Select Search Intent: Begin by choosing the "My Customers Follow the Account" search intent on the platform.
Input Influencer Name: Type in the name of a popular influencer that aligns with your brand's audience. For instance, 'Casey Neistat' might be your influencer of choice.
Explore Results: The system will generate a list of influencers similar to Casey Neistat. This list represents your 'lookalike' influencers based on the chosen influencer.
You can leverage this feature in two principal ways: to duplicate success and find affordable alternatives.
If there's an influencer who has previously collaborated successfully with your brand, input their username to unearth more influencers bearing similar characteristics. It's a clever way to duplicate the successful influencer marketing strategies you've experienced.
If there's a high-profile influencer you'd love to collaborate with, but their fees are beyond your reach, use this feature to find affordable alternatives.
Let's say Casey Neistat is the influencer you aspire to work with, but his large following makes him unaffordable. You can input Neistat's name and filter by a more affordable influencer category, like 'nano.' The system will present you with nano influencers with a similar audience to Casey Neistat but at a significantly lower collaboration cost.
The "My Customers Follow the Account" search intent provides a sophisticated way to discover suitable influencers. It opens up new avenues beyond traditional methods like hashtag or keyword searches, enabling brands to find impactful influencers more efficiently. It's worth a try to expand your influencer pool and reach new heights with your influencer marketing campaign!
Summing Up Your Influencer Discovery with SARAL
So, that's it! We've walked through how to find great influencers using SARAL.
We've learned about using the SARAL Chrome extension, finding influencers with keywords, using filters, and even finding influencers our customers like.
But remember, SARAL is different because it's not a marketplace. It's an extensive search engine of influencers we can search to find the best people to work with. With SARAL, finding the right influencer is easier and more strategic. Use what you've learned here to find influencers that can help your brand shine.
If this sounds good, SARAL is free to try. They've set up a special 14-day trial for my audience. Click here to claim your access.
