The holiday season is in full swing, and content creators everywhere are busy prepping their annual gift guides with product recommendations.
📈 As a lead-up to the big day, these guides attract TONS of search traffic.
But most content creators aren’t taking full advantage of the money-making potential these guides provide. Without the right monetization strategy, all that traffic goes to waste.
I should know - I spent years creating holiday guides and driving traffic but failed to maximize my affiliate revenue.
My guides left money on the table, and I don’t want the same thing to happen to you!
That’s why I’m sharing three advanced monetization techniques to increase profits from your holiday gift guides dramatically.
🎁 #1 Don't Let Coupon Grinches Steal Your Commissions
Beware of merchants handing out custom coupon codes. Before you add any affiliate products to your guide, google any "potential partners + "coupons" first.
If you see a bunch of third-party websites promoting their coupons, choose a different product. These coupon Grinches play cookie-hijacking games and will swipe your commission even if you were the one to drive traffic to the e-commerce site.
🎁 #2 Pitch Segment Sponsors
Your holiday gift guide content will pull many engaged viewers into your livestreams. Every one of those sets of eyeballs offers a potential sponsorship opportunity.
Rather than leaving that revenue on the table, sell Gift Category Sponsorships.
Divide your gift guide stream into logical gift categories:
10 Gifts Under $20, $50, $100
X Gifts for New Homeowners / Tech Enthusiasts / Wine Obsessed
Pitch each segment individually to relevant brands as a sponsorship.
🎁 #3 Optimize Your Guide to Keep Jingling Year-Round
With a little extra effort, create comprehensive guides optimized for long-term visibility.
Rather than “Holiday Gift Ideas [Insert Year],” frame your content around evergreen themes like gifts for runners, working moms, health nuts, and car buffs. Ideas that stay relevant year after year.
That evergreenness combined with good keyword optimization means sustained traffic even when the holiday frenzy dies down. Those visitors can turn into commission earnings or sponsorship opportunities too!
If you’re also wondering how to keep your gift guides relevant, here’s a steal-worthy strategy from Stampede Social:
Step 1: Make Friends with Instagram
Start by linking your Instagram account to Stampede Social. This helps it read and understand all the comments on your posts.
Step 2: Check the Chatter
Once linked, Stampede Social starts looking carefully at all the comments on your gift guide posts. It checks how many likes, answers, and overall interest each gift gets.
Step 3: Spot the Stars
Looking at what people say in the comments, Stampede Social helps you find the most loved gifts in your guide. Knowing what users are raving about helps you highlight them even more in the future.
Step 4: Update with Care
Based on what you learn, you can update your gift guide. Do things like giving more space to the "star" gifts, adding similar products, or removing items that didn't get many cheers.
Step 5: Keep it Fresh
A great gift guide never goes out of style. Regularly spice it up based on what users like and what's trending. Stampede Social can even help you know when people are losing interest in a gift or a new trend is buzzing in the comments.
By staying tuned to your audience's likes and needs, you can create a gift guide they'll love and trust. No matter the season or occasion, it'll be a real win
Thank you to Stampede Social for sponsoring Lights, Camera, Live!
When signing up for Stampede Social, use promo code “ecamm” to save 20% off any plan!
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DISCLAIMER: This website contains affiliate links, which means that if you click on one of the product links, I receive a small commission. This assures that we can continue bringing you valuable content. Thank you for supporting Lights, Camera, Live! We only link to products we use or are highly recommended by trusted sources.
