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You are a storyteller. You want your voice heard. There's nothing more fulfilling than being able to express yourself in the most ways that are natural for you, whether that's through writing, speaking on camera, or creating new content online with podcasts or live streams.
But, here's the thing.
You could spend hours researching what to talk about, how to organize your thoughts, and what keywords you need to use to please the algorithm gods. Or… you can let artificial intelligence do all the work for you.
That's exactly what we're going to be talking about today. We're covering Jasper.ai, a new AI-driven marketing platform that has been taking over social media and can help you generate a video script with a few simple clicks.
In fact, Jasper wrote the entire intro for today's show. There are no limits to what kind of copy Jasper.ai can create for you.
It's not just limited to live streams. You can use it for an announcement or a how-to tutorial on any topic you want to build your authority around. Jasper.ai helps you create content that your target audience finds engaging and valuable.
In today's episode, I will show you step-by-step how to auto-generate scripts using Jasper.ai to support your video marketing strategy.
“With Jasper.ai, you’ll have everything that you need in order to record your next video and finally get more leads to grow your business, with just a simple click.””
Let's get started.
What is Jasper.ai?
Jasper.ai is a copywriting tool that helps you research, brainstorm, and plan your next video in less than ten minutes. It uses artificial intelligence named Jasper to create high-converting content. I'm telling you, friends, I've batched so much content this week by using this tool.
Whether you are an entrepreneur, business owner, or social media agency, you can use it to streamline the process of creating scripts used in your:
Emails
Website
Launches
Blog posts
Copywriting
Live streams
Promotional material
Marketing campaigns
You can truly use it to write anything where you need to write persuasive copy.
The best part is that with this tool, right at your fingertips, anyone will be able to generate content quickly and easily. No experience required because I'm going to show you how to use it today.
How can Jasper.ai help content creators?
Let me show you how it works by giving you a sneak peek at the available templates. The overall goal is to create high-converting copy.
Some of the templates include:
AIDA framework
Problem-Agitate-Solution (PAS) framework
Product description
Content improvers
Blog post ideas
Facebook headlines and text for ads
Social media captions
And more. There are so many templates available for you to use for any copy or content writing.
Let's look at an example: the AIDA framework, a framework that's used a lot in content and marketing because it gets viewers to take action in four steps. AIDA stands for:
Attention (sometimes called Awareness)
Interest
Desire
Action
“The AIDA framework helps marketers understand how people make decisions when they’re considering your product or your service.”
This framework can help you craft your messages to increase those conversions, whether you're selling an online course, driving email sign-ups, getting people to join your Facebook groups, or growing your YouTube channel.
Attention is where we want to grab attention by providing value before asking our viewers/readers/audience to do anything else. If you want consumers to gain the knowledge necessary to know where and how to purchase, you first have to grab their attention because you're competing with everything else in the newsfeed.
To garner attention, you have to research common problems, concerns, interests, and characteristics of your target market. From there, you have an opportunity to craft your marketing campaigns to address those aspects.
Next up is interests, which is where we build on the attention by continuing to provide value. For example, this could be an Ebook or a course. If you're thinking about how you could go ahead and launch an Ebook and get them interested and drive them to an offer page, that's going to be something that people will be interested in.
Then let's move on to your desire. Desire is when we increase their interest by making them feel great about themselves if they purchase your product, your service, or have the opportunity to work with you.
Finally, the last A is action. This is where we want to point them in the right direction to take action and make that final purchase. Now, you can add information into the product description.
In this example, I add everything I know about Restream to the AIDA framework. You have up to 600 characters. You can also choose whatever tone of voice you want to use in your copy, whether it's formal, casual, friendly, or authoritative. I hit generate content and let's see what Jasper comes up with.
As you can see in the image, it took the product name and bullet points that I added and generated content for me. It gave three different output options for me to choose from.
There are other marketing frameworks that you can use. It just depends on what you are generating your copy for.
How can you use Jasper.ai to script your next video?
There are five powerful templates in Jasper.ai to help you script your next video:
Video topic ideas
Video script outline
Video titles
Video script hook and introduction
YouTube video description
For each one, you add three pieces of information:
What is the video about?
Keywords to rank for
Tone of voice
Then, you generate the AI content. Doing so gives multiple options to choose from—because I'm on the unlimited plan, I get three different outputs. You can then go step-by-step through each template to fully script your entire live stream or YouTube video. Just add each piece of content to a Google doc.
What's so great about this is that it gives you different options. One of the most frequently asked questions that I generally get about live streaming is, "What should I talk about? What topics are people interested in?"
With this tool, you can really figure out supporting content that can be about live streaming for your business, and make an informed decision on whether you should create content around a specific topic. Then, you can build what Mike Allton calls the Content Pyramid.
“When I’m pitching different ideas to different brands, I always want to pitch them a series. Jasper.ai is a fantastic tool to give me ideas of what pieces of content I can put together in a series for them.”
So, what else can you do with Jasper.ai?
Jasper can also help you create your video hook and intro. A video hook is a 30–second or less introduction to your content that grabs your viewers' attention and makes them want to stay until the very end, which is exactly what you want.
Your hook is what helps you get engagement from beginning to end. When you're doing your hooks, it can be an emotional trigger, like urgency, fear, anger, or curiosity. Or, it could be unique about you as a person or a company. Whatever you choose, it needs to be memorable. Jasper.ai can provide you with some suggested hooks based on your title.
Not only can you create video scripts with Jasper.ai, but they have other features as well, such as long-form content.
With the long-form assistant, you first want to add your topic and your title. Next, you can generate new title ideas, or keep the title you've created (or, in my case, the title I chose from the video titles template.) Next, write out your introduction paragraph. Again, you can have Jasper generate new ideas.
After selecting the intro paragraph that you want to use, open up the editor. During this, you can still have the templates open to help you draft your copy. Add your initial text, hit compose, and Jasper will generate long-form content for you.
Another amazing element of Jasper.ai is that you can work on the copy as it's being generated. The more you use it, the better Jasper will get at knowing what you're looking for. If you don't like a sentence Jasper generates, you can rephrase it or make it more creative.
The long-form assistant is perfect for any long-form writing:
Books
Ebooks
Blog posts
Run of show
Online courses
Long-form articles
Social media posts
Marketing campaigns
How to learn more about Jasper.ai
There are two different pricing platforms for Jasper.ai. The first one is The Everything Plan, and it starts at just $29/month.
As I mentioned, I have the Pro Unlimited plan, which is $99/month. It is so worth it. It really pays for itself and will save you so much time in the long run.
Jasper.ai offers many different resources in their Academy to teach you how to use the tool. I'm telling you, friends, they really tried to make this as simple as possible. They offer live training on various topics every Monday, Wednesday, and Friday. You can also watch the replay for past training videos.
Thank you to Restream for sponsoring Lights, Camera, Live!
If you haven’t heard, Restream allows you to broadcast live video to 30+ social networks at the same time.
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