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Imagine what it would be like if you could increase your average order value by 100%.
How exciting would that be?
I've been keeping my eye on live shopping since November, and one thing I've learned is the evolution of this trend is BIG.
With live shopping, content creators can disrupt what's happening in the industry to really take hold of their revenue. It is such a new, innovative idea that no one else I know is talking about it.
In this episode of Lights, Camera, Live, my guest is Helen Lam, a data marketer from Livescale.
Livescale is a live-shopping solution: a platform designed to transform your content with direct eCommerce integration to create the ultimate live shopping experience for your audience.
Helen translates numbers and observations to stories and strategies daily. Coming from the live shopping hub in Asia, she uses her expertise to decode everything about live shopping from the East to create action plans for businesses in the West.
She knows her stuff, people.
What is Livescale?
Livescale combines eCommerce and social media into one platform so brands can utilize live streaming to bring entertaining content to their audience, and so the audience can shop and make purchases together.
Think about the last time you watched an Instagram or Facebook Live and saw a product you wanted to purchase. If you clicked the link, you exited the live stream and missed out on the experience.
Because of that, the conversion rate of the live stream isn't as high as it could have been.
With Livescale, your audience doesn't have to leave the experience—they can make purchases in REAL-TIME.
“Livescale combines video, social media, and eCommerce into a seamless, integrated experience for your audience that boosts your awareness, brand engagement, and sales conversion rate.”
Here's how it works.
In the Livescale platform, you have access to a brand-owned dashboard where you'll have full control over how your brand looks and feels. You can pick and choose what products you want to sell live during your unique event, and you can share the URL directly with your audience in newsletters, SMS, or social media posts.
From there, you can embed your live shopping event directly on any website. During the event, Livescale's engagement features are easy to control in real-time. There is a live-integrated checkout where orders occur directly in your eCommerce system, and, of course, your audience doesn't need to leave the stream.
With Livescale, your audience can interact with the community while watching, which mimics an in-store retail experience (something we're all missing these days!) They can also ask you questions about the product where you can answer right away.
“Live shopping is a powerful advantage to help brands, entrepreneurs, course creators, and anyone else who wants to promote a product or service. When done correctly, the live shopping experience is seamless for your audience and boosts conversion rates for your business.”
One point Helen made when we first met on LinkedIn, is that while live shopping is still a newer concept here in the U.S., in Asia, live shopping is HUGE.
Helen resides in Hong Kong, and she's watched live shopping grow from people being unaware it exists to buying everything on a live stream. Livescale sells everything from lipsticks to lobsters.
As live shopping is becoming more well-known in places like North America and Europe, brands and businesses need to adapt and learn quickly so they can get on the train as soon as possible.
One of Helen's favorite shows is a Canada-based jewelry brand, Jenny Bird. In just 60 minutes, Jenny had a nearly 30% self-conversion rate on her Livescale show. Livescale also works with brands such as Lancome, IT Cosmetics, Urban Decay, Roberto Cavalli, Vans, and more.
How to use Livescale
Livescale is intuitive and user-friendly, and Helen showed us a quick walkthrough to get your first event created in no time.
First, set up a Livescale account and head to your dashboard. Now, you can create a live shopping event in three simple steps.
First, add a title, unique URL, and set the date and time. From there, go on to the second step, branding. You can add a logo and banner, set brand colors, and write specific invitations and thank you messages for your audience. You can even add a widget for a countdown timer.
The third step is selecting the collection for what you want to sell in the video. You can also enable a promo code for the checkout.
Now, you're ready to go live.
“Creating a live shopping event with Livescale is an intuitive, user-friendly three-step process: add your event details, set up your branding, and select the collection you want to sell.”
Within the Livescale studio, you do need to set up your own streaming software. Typically when brands use Livescale, they use their browser (rather than an app) and have two people behind the scenes.
The first is the host, who is on camera speaking to the audience about the product or service. The second is the moderator, who engages with the audience via comments and has access to real-time analytics, including the number of viewers, likes, product views, orders, and sales.
By moderating the analytics, you can make adjustments during your event. For example, if sales are low, maybe your audience is new and don't realize they can make a purchase. Give them a friendly reminder while you are live.
Livescale competitors don't have this ability. Most of the time, you won't see these analytics until AFTER the show ends, which doesn't help your sales during the stream.
Another unique advantage of Livescale is your audience won't be distracted with notifications, which is likely to happen if you stream through Facebook or Instagram. With Livescale, you are streaming through a unique, stand-alone URL instead.
Because Livescale also focuses on and emphasizes the community-bonding aspect of live streaming, they offer an engagement module with chat and poll functionality. During the stream, your moderator can engage with your audience based on their interests through this module. After your stream ends, you can even download the poll results to do market research for upcoming products.
How to get started with Livescale
Livescale strives to create a seamlessly-integrated eCommerce experience for your audience. When you start taking advantage of live shopping, you want your brand to focus on the solution. With Livescale, you can accomplish that.
As many of us remain isolated and in quarantine, live shopping is continuing to skyrocket. If you sell a product or service, taking advantage of live shopping is a massive opportunity for you.
Currently, Livescale has one pricing plan, which is $490 a month. You can pay month-to-month or only use their platform during the months you want to sell. However, Helen let us know that Livescale is in the process of developing a three-tier pricing model because all customers are different and have different needs.
If you're still on the fence about Livescale and if it's right for your brand, take a look at their customer case studies.
Finally, Helen notes that from the initial concept of your show to developing content, finding a host, and selecting the right products, learning all the ins and outs of live streaming and live shopping may be difficult.
You can learn more in free tutorials and webinars in the Livescale Academy. Here you can find up-to-date information and best practices for selling on your live stream.
What are the products or services you could sell on Livescale? Let me know in the comments.
Thank you to Restream for sponsoring Lights, Camera, Live!
If you haven’t heard, Restream allows you to broadcast live video to 30+ social networks at the same time.
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