Live Shopping: How to Become an On-Air Host

Being an extraordinary on-air host is much more than simply demonstrating a product. It requires a deep understanding of the intricacies of developing and running a show, captivating an audience, and effectively promoting brands.

In this episode, Juliana White, with her wealth of experience and knowledge in the industry, revealed her battle-tested tips that will help you get started and book your first gig as an on-air host.

In this episode, you will learn:

The Core Skills for an Extraordinary On-Air Host
Finding Job Opportunities
Creating a Sizzle Reel and Auditioning
Making Your Audition Memorable

What are the core skills an on-air host should have?

For Julianna, as an on-air host, it's crucial to stay calm, cool, collected, and prepared under pressure. However, when things go wrong, she advises that we should simply own it and turns it into something funny or relatable for the audience. She believes that authenticity and adaptability are key skills for an on-air host.

How do you find opportunities as a freelance on-air host?

Even as a seasoned freelance on-air host, she actively seeks job opportunities. While she currently works with QVC, the flexibility of her freelance status allows her to collaborate with different companies and take on new opportunities as they come.

Interestingly, she shared that while she has agents who source opportunities for her, she's found most of her recent jobs independently. She recounted a recent experience where she found an opportunity on a website, applied, and has since worked with the company on five separate occasions.

However, for those considering working with an agent, she advises caution. You should never have to pay to sign with an agent, and it's critical to do your research to ensure that you're dealing with someone reputable. Ultimately, she emphasized that forging direct relationships with companies and casting agents is possible and can lead to enduring and rewarding collaborations.

Where to Find Jobs for On-Air Shopping Hosts

Julianna uses these three main websites where to find jobs:

Backstage.com: It's a reputable site for hosting and on-camera jobs, and many companies post their job listings there. However, there's a fee associated with using it, but it can be written off on your taxes.
ActorsAccess.com: While primarily aimed at actors and commercial models, it's also a good resource for finding hosting gigs in your region. Again, there's a fee to use this service.
TVJobs.com: This is the place to be if you're interested in getting into the news industry. Like the other sites, it requires payment at some point.

The fees for these websites often pay off when you land a job, and the sites also help vet the companies for legitimacy.

What is the process for auditioning?

When it comes to auditioning as an on-air host, Julianna follows a specific process. She begins by sending a concise sizzle reel: a visual resume showcasing snippets of her previous work.

In addition to the short reel, she prepares a longer version, a comprehensive resume, and a professional headshot. If a client believes she could be a good fit for their brand, they will provide her with a script to record herself speaking about their company.

Julianna emphasizes the importance of regularly updating your sizzle reel. Doing so at least once a year or every six months is recommended, especially when you have standout performances or noteworthy projects. Adding fresh content immediately lets clients see your current look and ongoing work, making your reel more compelling and relevant.

What are brands looking for when they're reviewing sizzle reel submissions?

According to Julianna, brands seek engaging, dynamic content that keeps their attention. Your reel needs to showcase your personality and work, illustrating that you can appeal to different audiences with various moments - funny, serious, conversational, etc. Keep each clip short, no longer than 15 to 30 seconds, and move on to the next to show a different aspect of your personality. The reel shouldn't be longer than five minutes.

For aspiring hosts who are starting and have limited professional work to showcase, Julianna advises creating your content. This can involve filming yourself in different settings within your home, borrowing a good-quality camera, and either writing a script or transcribing one. By doing so, even without a paid job, you can present a professional reel that demonstrates your versatility and showcases your unique personality.

How do you stand out when applying for opportunities and make your submission memorable?

The key is to stay true to yourself and let your personality shine through. You must show your unique traits and quirks when applying for a job or creating your reel. If you try to be someone you're not, people often see right through that.

Your uniqueness and authenticity make you memorable and relatable. Also, preparation is crucial; you should be ready to confidently present yourself as the right person for the job. In many cases, standing out isn't about being perfect but about being relatable and genuine while still getting the necessary points across.

"Be prepared in a way where you can say, 'I am the right person for the job.'"

Embracing the Spotlight: Launch Your On-Air Hosting Career with Confidence

Becoming an extraordinary on-air host requires essential skills, proactive job-seeking strategies, and the ability to create a standout sizzle reel. Juliana White's valuable insights have provided aspiring hosts with practical tips and guidance to kickstart their journey in the industry.

By staying authentic, adaptable, and prepared, and by leveraging reputable websites and creating compelling content, you can position yourself for success and stand out from the competition. So, take the first step, embrace your uniqueness, and confidently showcase your talents as you embark on an exciting career as an on-air host.