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Using Facebook Live To Grow A Business

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Pssst... Did you know that Facebook Live is a great way to not only raise your brand awareness, but also get quality client leads to grow your business? Yeap, you read that right. In fact, every show I host brings my boutique agency at least one client lead ― organically!

But hold up, isn't Facebook Live just a tactic? Exactly, and that's why you absolutely need a strategy and a clear business objective behind it in order for it to work ― even if that means going live only twice a month.

That's why Chrys Tan, the founder of Chrys Media and expert on online conferences for entrepreneurs, and I sat down to chat about Facebook organic reach strategy with live video. The Organic Traffic Conference kicks off in May, so here's a sneak peek of what's in store!

3 TIPS FOR USING FACEBOOK LIVE TO GROW A BUSINESS

1. HAVE A PROMOTIONAL STRATEGY 

The reason why live video works for business is because of the promotional strategy behind it ― generating buzz before the event is important. In fact, creating a Facebook event page is one of the best ways to do it. 

Incorporate actions that let you take advantage of the notifications and push the Facebook algorithm to do the promotion for you! Go all out with a complete event description covering what attendees will learn and make sure to invite your guest to be a co-host of that page so you can piggy back off of their audience.

2. DRIVE TRAFFIC BEFORE

Okay, so you already have your Facebook event page set up. Now what? Pre-promotion doesn't stop there just yet ― create a scheduled broadcast through a third-party platform.

That link will be your Holy Grail. You can share it everywhere ― on social media, in your newsletter, give it to your guest and have them share it, etc.

Want to use Facebook Messenger bots to invite people? Go for it! Make the promotional plan your own and add/subtract channels and tools to find what works for you.

3. CONTINUE DRIVING TRAFFIC AFTER

During the broadcast, you are asking people where they're watching from, comments are popping up, views are triggering the algorithm ― all still organic. Now the event is over, but there's still work to be done to make the most out of your broadcast and grow your business.

  • Optimize your Facebook live video: update the pre-selected by Facebook thumbnail that is usually not the most flattering, add captions (using my YouTube hack from the video above), and go back and re-engage with audience.
  • Respond to comments from your broadcast: answer the most important and specific ones first (preferably the day of). Leave the other ones for a day-two later ― they are not high priority, but spacing out your answers will insert your video back into the newsfeed.
  • Go back to your Facebook event: post the link to a blog post recap with a transcript on the page and re-engage your audience. You can also re-market your previous event pages to this already segmented audience in case you have guests from the same niche to this already segmented audience.

Hold your audience's hand throughout the entire process and your live video promotional plan is sure to help your business grow!

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Stephanie Garcia

Stephanie Garcia is the founder of Captivate on Command™ and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.

Stephanie-Liu.png

Stephanie Garcia is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of The Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA.

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