Episode 27: Live Streamers Guide to Paid vs. Free Content

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ABOUT ROSS BRAND

Ross Brand is a pioneer in the livestreaming field as both a prolific content creator and thought-leader. Selected the world’s #1 Streaming Video expert to follow after making the successful transition from terrestrial radio to livestreaming, Ross founded LivestreamUniverse.com to empower other live video creators by showcasing their content through his updates and shows. He has hosted more than 100 livestream interview shows over the past 20 months and considers interviewing the purest form of storytelling.

On September 7th at 7pm ET, Ross is debuting a new show, #LivestreamDeals, featuring products and services created by and for the livestream community.

A 2017 speaker at Summit Live and the Summit on Content Marketing, Ross was selected to the MarTech Top 50 Influencers list by Onalytica. He has been featured in PR News as one of “6 Live-Streaming Rock Stars to Electrify Your Video Strategy,” by Switcher Studio as one of “5 Live Video Experts to Follow” and by Rightside as one of four “popular live streamers” (along with Joel Comm, Brian Fanzo and Alex Pettitt) using .Live domains to brand their live video content.

You can find Ross online at LivestreamUniverse.com and RossBrand.Live.

IN THIS EPISODE, YOU'LL LEARN

  • How Live Streaming Can Build Your Authority
  • Free vs. Paid Content: What’s the Difference?

MEMORABLE QUOTES FROM ROSS BRAND

  • "The course is going to give you that container of information...The consultant is about customization."
  • "When you hire a consultant, you're paying for customization."
  • "You don't win by doing what everyone else is doing."
  • "Give away your best advice. Ultimately, people are still going to need you to take a look at what they're doing with their business."

RESOURCES

STEPHANIE LIU'S LIVE STREAMING SETUP

MUSIC

 
 

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Stephanie Garcia

Stephanie Garcia is the founder of Captivate on Command™ and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.