Castmagic: The Ultimate Guide to Repurposing Content

Are you still spending hours editing podcast episodes and show notes? What if you could automate those tasks with a magic wand?

Greg Wasserman, Head of Growth, Partnerships, and Community at Castmagic, joins the show to add his AI sorcery to the podcast production process.


Content creation is a never-ending battle. Whether you're a podcaster, YouTuber, blogger, or marketer, producing fresh assets constantly is exhausting. Transcribing recordings, finding insights, and transforming conversations into blog posts take up far too much time. 

What if you could instantly repurpose your podcasts, livestreams, and coaching calls and turn them into social media posts, long-form articles, email newsletters, training programs, and more? 

🪄Castmagic makes this possible with cutting-edge AI. 🪄

It's the easiest way to leverage your audio content and unlock more value from the conversations you're already having. The platform analyzes recordings and helps you automatically generate blog posts, tweets, LinkedIn articles, email templates, and other marketing assets.

Instead of publishing an interview on YouTube or a podcast app, you can create 10x more content with Castmagic. Extract key quotes, statistics, and actionable advice to share as stand-alone content. Create entire courses using just the audio from your coaching calls. The possibilities are endless when your conversations are transformed into blogs, videos, graphics, and emails at scale.

What is Castmagic?

Castmagic is AI-powered software that automates content creation from audio and video files. It takes recordings from podcast episodes, webinars, coaching calls, and other conversation-based content as input and, using cutting-edge machine learning, outputs freshly generated content in various formats.

It analyzes the transcripts and extracts key insights, statistics, quotes, and actionable advice. These can then be reformatted into new content pieces, including blog posts, social media graphics and captions, newsletters, training programs, and more.

Castmagic Features

Magic Chat - Similar to ChatGPT, you can provide prompts and get content ideas or fully written drafts in seconds. Ask for a blog post headline, Facebook ad copy, Tweetstorm ideas, email templates, and more to supercharge your content process.

Studio - Create professional social graphics, quote cards, and other designs in minutes based on recommendations selected from your transcripts. 

Pages - Upload and combine multiple files like podcast episodes to unlock more insights. Castmagic finds connections between conversations, enabling you to produce long-form guides, courses, and other premium content assets powered entirely by your audio.

The bottom line is that Castmagic saves creators and marketers huge amounts of manual work. It turns your recordings into more content that attracts traffic, leads, and customers on autopilot.

I would love to have all this accessible, not only to watch the content but also to download it. You can go here for shareable pages that you can embed into your platform or share with the attendees and the audience.
— Greg Wasserman, Castmagic

Best Use Cases for Castmagic

Repurposing podcasts and livestreams - Upload your recorded interviews and conversations to automatically generate tweets, LinkedIn posts, and blog articles. Create easily sharable formats optimized for different platforms.

Turning coaching sessions into courses - Unlock additional value from your 1-on-1 coaching calls. Castmagic transcribes and analyzes sessions to produce worksheets, exercises, and full courses for selling.

Cold email outreach - Research prospects and let AI write first drafts of personalized cold emails at scale to increase conversions.

Speaker pitches - Analyze recordings of your talks to showcase your biggest wins, client results, and credentials when applying for speaking opportunities and podcast interviews.

Other examples:

  • Summarize key takeaways from meetings and presentations to share with stakeholders

  • Create multiple social media variants from one podcast episode

  • Convert webinars into blogs, email nurture sequences, and ads

  • Produce guides and ebooks from event recordings

  • Write and optimize webpage copy using transcripts

  • Create rich customizable workflows to match output to your goals

The applications are endless. Any audio content can be repurposed through Castmagic to create 10x more digital assets in a fraction of the time and accelerate your online growth.

How much does Castmagic cost?

Castmagic pricing is based on a credit system for uploading minutes per month, which allows you to purchase only what you need.

The starter plan begins at $29/month for 300 minutes. With the average podcast episode being 45-60 minutes long, this allows repurposing 5-6 episodes worth of content per month.

The exact output will vary depending on factors like audio quality affecting transcription accuracy. On average, you can expect to create somewhere between 15-30 social media posts, 5-10 blog articles, and 10-20 graphics within 300 minutes.

If you need more credits, additional packs can be purchased at any time.

For even higher volumes, annual plans and custom enterprise options are available, too. The system is designed to offer flexibility. You pay only for what you need monthly and can scale up or down depending on your content goals.

Castmagic Integrations

To extend its capabilities, Castmagic integrates with other popular platforms.

The most popular integration is Zapier.

This lets you connect your Castmagic account to over 3,000 external apps, including Twitter, MailChimp, Slack, and more. It also automates the publishing of your generated content to multiple channels.

Google Drive integration is coming soon. This will allow you to upload audio/video files from your Drive account seamlessly. Castmagic will automatically transcribe and analyze them to create content with a single click.

The existing integrations save time moving content around different platforms. More time-saving connectivity options will be added in future updates, too.

Castmagic slots perfectly into any workflow with easy connections to tools you already use via Zapier and Google Drive. It extracts more value from audio content and distributes outputs wherever you need them for promotion.

And that's a wrap!

Castmagic is an extremely useful tool for creators, coaches, agencies, and other professionals with audio content. It automates repurposing recordings into new formats, saving huge effort and time.

You can sign up for a 7-day free trial to test it out. See first-hand how easy it is to upload audio files and watch as AI generates optimized content for your marketing goals.

The possibilities are endless when you can tap into conversations and unlock more value from the audio content you already have. Automated creation and repurposing enable scaling your production to new heights.

 
 

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Stephanie Garcia

Stephanie Garcia is the founder of Captivate on Command™ and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.