Episode 10: How TravelNevada Won Over Millennials Thanks to Storytelling
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ABOUT THIS EPISODE
Lookie, lookie it’s the first Lights, Camera, LIVE in the new year and we’re kicking things off with Kaitlin Godbey from TravelNevada!
We’re talking about tourism and how to market to Millennials.
If you think the Consumer Electronics Show (CES) or the Las Vegas Strip are the only things to do in Nevada, think again!
Nevada is a HUGE state to explore, making it nearly impossible for TravelNevada to cover every corner of the state by themselves. And that’s where their followers come in!
Nevada enthusiasts have been capturing all things quirky, weird, fabulous, and fun in the Silver State by tagging photos with the hashtag #TravelNevada. In under a year, Kaitlin was able to grow their Instagram account by 700%!
IN THIS EPISODE, YOU'LL LEARN
- (20:49) Tips to Get Your Brand Story Buzzing
(30:33) The Benefits of Niche Interests and Influencers
(49:48) How the Right Content Partnerships Can Drive Success
And so much MORE!
ABOUT KAITLIN GODBEY
As Social Media and Content Strategist at TravelNevada, Kaitlin creatively champions travel opportunities beyond the neon lights of the Las Vegas Strip and inspires adventure into the heart of Nevada.
Using compelling storytelling, content development, and cross-channel influencer engagement strategies, she is a key player assisting TravelNevada in receiving national recognition last year in best in Travel PR, including a Silver Anvil from the Public Relations Society of America and a Mercury Award from the U.S. Travel Association.
EPISODE RESOURCES
- 31 Resolution Worthy Nevada Experiences You Won’t Back Out On: http://bit.ly/2hTfiqq
ABOUT STEPHANIE LIU
Stephanie Liu is one of the most sought-after speakers on Facebook Live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She has spoken at Interactive Day San Diego, Social Media Day San Diego, Social Video Con and coaches small business owners on how to leverage live video in their own business.
UPCOMING EVENTS
1/14 – Clever Talks Festival: The Next Mission: http://www.clevertalks.com
2/22 – 2/24 – Summit Live: Creators Connect: http://www.heystephanie.com/SummitLive
3/22 – 3/24 – Social Media Marketing World 2017: http://www.heystephanie.com/SMMW17
STEPHANIE LIU'S LIVE STREAMING SETUP
MUSIC
- Rock Angel by Joakim Karud
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